Enrichment - Different

Enrichment is a producer / emcee repping New Jersey and his latest project ‘Different’ has been filling the headphones and speakers of hip hop heads everywhere for the last few weeks. This is a modern, East Coast, boom bap driven project that highlights some heavy spitters to share the mic alongside Enrichment himself. We’re talking Sheek Louch, Skyzoo, RJ Payne, KXNG Crooked, Termanology, Chris Rivers and more. Not to mention a shoutout on the Intro from the Funk Doc himself – Redman represent! (Where’s that Muddy Waters Too fam?!)

There is a heavy 90’s, grimey, rugged, street cinema influence on this project, but it’s refreshing and done with a modern twist that ensures you haven’t heard anything like this before. Outside of the Intro, it’s eleven tracks that all hit the mark and speak on a range of different subject matter, each emcee bringing their signature style and leaving their mark on the audio canvas provided by the Dirty Jerz beatsmith. Speaking of beats and production, Enrichment has quite the catalogue of production credits that need to be recognised before we dive deeper into his latest project.  Peep some notable Enrichment produced joints below:

  • Lloyd Banks – ‘Element of Surprise’ from the Griselda “Conflicted” soundtrack
  • Omar Ray feat. Snoop Dogg – ‘Where I’m Coming From’
  • Kuniva of D12 – ‘A History Of Violence’
  • Ransom – ‘I’m Back’
  • Fredro Starr – ‘Bout That’
  • Beanie Sigel, LR & Freeze – ‘Some Things Never Change’
  • John Creasy feat. Benny The Butcher – ‘Best Friends’
  • Trife Diesel feat. Inspectah Deck – ‘Untold Scrolls’

There is some serious weight behind some of these tracks, and that has enabled Enrichment to really go for broke on ‘Different’ producing the entire project himself, enlisting artists he’d previously established relationships with OR who he reached out to and got buy-in to make these collaborations happen. And he has done all of this by himself, with no backing – just a man and his dream of stepping things up more than a few notches and representing New Jersey (especially South Jersey) in the process. Having survived a serious car accident, Enrichment has been determined to deliver something special, and this latest project features his skills as an emcee, something which had been reserved for his inner circle, but now the entire hip hop community will hear him spitting – and he more than holds his own with some of hip hops more revered mic wranglers.

The strings sing on ‘It’s My Turn’ and it gets the head nodding as Enrichment gets busy with the verbals, before ‘Two Rules’ gets a little heavier with menacing keys underpinning a triumphant anthem, with a flow that is effortless and engaging as he spits his truth. ‘Time To Kill’ features Kuniva of D12 and KXNG Crooked and there is a lot more funk in the instrumental which really amplifies the bars, and that hook is rugged and tough, then it’s over to Enrichment, Sheek Louch and John Creasy to bring their threatening bars to ‘Hold That’.

A Middle-Eastern vibe infiltrates the soundscape of ‘Play To Win’ which features Termanology and Chris Rivers, and there is a really dope energy to this joint, particularly the iconic cuts used to rip this joint apart. ‘I Take Scores’ features a soundbyte from one of my favourite movies – Heat, and the track has that same dark, nefarious energy before RJ Payne is enlisted for ‘Always’ which is has a real Mobb Deep kind of vibe, albeit a little more light and uplifting with the production. ‘We All Need Somebody’ is a poignant, storytelling track that sees HiDefinition deliver some exceptionally well-crafted narrative which sets Enrichment to hit the home run – all aided by the silky smooth vocals of Emanny, then things take a jazzy / soulful turn on ‘Star Gazing’ which is a piano-driven track that allows Skyzoo to deliver lyrical brilliance with his trademark style, but in a true case of steel sharpening steel, Enrichment delivers a sublime performance to round out the track.

Crisp drums snap through the speakers on ‘I Want More’ and the flow is energetic and infectious, with Enrichment riding solo all over this funky head nodder, before the album comes to a close with a big-bodied, Nas-sample infused, introspective street narrative ‘Any Day Could Be Your Last’ and this joint really sticks to the ribs and leaves a great taste in your mouth as you get ready to press play on the album as soon as it’s finished.

Bangers: Hold That, Always, Star Gazing, Any Day Could Be Your Last, Two Rules.

Score: 9 / 10. This is a great listen from start to finish. Enrichment not only delivers a dope album that features a diverse array of boom-bap themed production, while securing some scorching hot features from artists who have definitely brought their A-game out of respect for Enrichment’s craft. The real treat though, is listening to Enrichment spit – he has a real knack for manipulating his flow to work with the production and other artists to create a seamless street soundtrack. And he damn sure has a LOT to say. Get this one into your rotation now, and don’t look back. A refreshing listen, even after a handful of spins

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About The Author

By Brutus Maximus

Founder of Raw Side Hip Hop. Been rocking with the hip hop culture for over 30 years. Love the creativity, authenticity of the art and the culture as a whole. Shout out to the real ones making and supporting true hip hip and the artists who make it!